Toronto Transit Commission: #ThisIsWhere

To make people aware of the problem of sexualized harassment on the TTC, we told them something couldn’t ignore: That right here, on the very spot you’re currently riding, someone was sexually assaulted.

It didn't long for a few stickers to get noticed. Within days the campaign found a life of its own on social media, with thousands of shares across all platforms, all using #ThisIsWhere.

The stories are real, taken from real TTC files.